During the last week of September, several of our team attended Dreamforce ‘18, Salesforce’s massive annual flagship conference. DeveloperProgram.com was one of the sponsors at the event held at the Moscone Center in beautiful San Francisco. Our sponsorship provided us with a kiosk in the Trailhead Area and the chance to speak with people from all across the globe that love Salesforce.
This year’s Dreamforce boasted over 200,000 attendees with multiple event spaces spread out over four city blocks and a concert headlined by Metallica and Janet Jackson. Our home base was in the Trailhead Area located on the first floor of Moscone West which was essentially a developers playground. Salesforce Admins and Developers from around the world visited this area for hands-on training and advanced seminars. There was even an area called the “Kids Coding Zone” where hundreds of young students from local schools came to participate in coding workshops.
While at the kiosk, we spoke with hundreds of people about DP.com’s dpEngine Suite that includes modules for developer portals, partner portal, API documentation, and marketplaces. We even had provided several dozen demos illustrating our capabilities. People were surprised to learn that we had such rich functionality that worked out-of-the-box to help them manage their ecosystem of developers including internal, customers, ISVs, or System Integrators.
Others were excited to learn about dpEngine’s business process tools that include role-based-access and workflow automation allowing customers to streamline the onboarding of new developers, partners, and value-added marketplace descriptions while still preserving the control that you need. Scalability was also a popular topic and we were able to show how we have created developer and partner ecosystems for companies of different sizes from Fortune 500 to recent startups.
Since we were at Dreamforce, surrounded by thousands of Salesforce users, it’s no surprise that we were constantly asked how we work with Sales Cloud. Our team explained that dpEngine is to developer/partner relationship management as Salesforce is to customer relationship management. We would then go over our integration with Sales Cloud that includes, SSO, creating new Contacts or Accounts, creating new Tasks, and even feed information directly into Salesforce’s amazing Dashboards. Migrating information from your developer program into a Salesforce Dashboard enables users to continue to have all of their Executive Dashboards in one place.
After four exciting days, hundreds of DP.com fidget cubes given away, and countless hours on our feet, we would like to declare our first trip to Dreamforce a great success. A big thanks to everyone that visited our booth and an even larger thanks to Salesforce for having us. See you next year!