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Selected as Panelist for DevTech Strategy Summit

The DevTech Strategy Summit is the world’s only conference dedicated to helping DevTech executives sell and market (DevTech) technologies to developers. Topics at the DevTech Strategy Summit cover both DevTech Startup strategy as well as Enterprise DevTech Sales. The core challenge facing DevTech Strategy is: What are the growth opportunities and the challenges in selling and marketing to developers?

DevTech Strategy Summit will cover the following topics:

  • API business strategy
  • Pricing your developer technology
  • Taking a “Platform” or “Service” strategy
  • DevTech integration strategies: Build or integrate?
  • Open-source vs. Closed-source business strategies
  • Marketing and evangelism for developer technologies
  • Funding, Mergers, Acquisitions in DevTech

Paul Nerger, SVP of Product, was selected to participate as a panelist for the topic, “Driving Adoption — How Do You “Sell” to a Developer?”. In this town hall-style panel, a group of experts and all delegates in the audience will discuss one key question: How do you sell to developers? Additionally, the panel will cover the strategies and metrics for sales and marketing, pricing models vs.free/freemium models, and the difference between startup/enterprise DevTech sales.