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Let Them Stand on Your Shoulders

Sir Isaac Newton, most famous for his law of gravitation, once said, “If I have seen further than others, it is by standing on the shoulders of giants.” As one of the foremost scientific intellects of all time, it comes as no surprise that Newton recognized the importance of collaboration.

Almost 350 years later, collaboration is still a critical factor in the success of organizations across the globe. To take it one notch further, I would argue that it is nearly impossible for your internal team to maximize the potential of developing existing and future solutions alone.

Check out the graphic below, with your product (or service) in mind. In all reality, your product isn’t entirely ready for optimized, instant use by any customer. To get the full value from your product, your customers need add-ons, or 3rd party products.

you cannot do it alone blog

If this isn’t quite resonating, take the following example: a laptop is not much use without software and laptop makers don’t provide all of the software you need to optimize the product’s use.

When you recognize the importance external parties play in the success of your offerings, the next step is to ensure seamless build out for an effective go-to-market strategy. One of the best ways to do so is to create an ecosystem that promotes an ideal experience (see journey below) for all stakeholders, whether that’s developer education, partner support, or internal stakeholder submission.

you cannot do it alone blog

There are millions of developers and partners worldwide that are looking to stand on your shoulders, the giant’s shoulders, to help advance products, seeing further than others have before. Help these developers and partners fulfill their potential, while simultaneously generating new revenue streams for your organization, through an ecosystem that thrives on effective collaboration.

Stay tuned – in the coming weeks, I will provide tips and tricks to enhance the acquisition, onboarding, education, support, and submission experience for all stakeholders, internal and external. In the meantime, for additional information on how to effectively create such an ecosystem, visit: