Our Sales & Marketing intern, Dylan McAndrew has spent the last 8 weeks diving into independent research to enable and align our Sales & Marketing team. As he studied hundreds if not thousands of companies in the sphere, Dylan recognized trends, strategies, and advances that are critical to success in our space. Check out his findings.
My position as a Sales & Marketing intern at developerprogram.com, involving primarily independent research, granted me insight and exposure to emerging technology industries. After sifting through hundreds of leads, from companies ranging in size from 5 person start-ups to 100,000 manned global enterprises, I caught on to several business strategies, trends, and technological advances.
An open API (Application Programming Interface) allows for increased innovation and development due to more accessibility to developers and clients. The highest qualified companies tended to not just have SDK’s or rudimentary API docs but also a developer program consisting of guides, downloads, documentations, APIs, analytics, and developer community. I was surprised to find out even Yummly, a mobile recipe app, had its own API and functional developer program. Whether the industry is food, banking, or telecommunications, APIs increase the number of applications made and leverage big data and analytics capabilities.
Partnerships have always been fundamental to business strategy, but now partnerships grant technological solutions to an entire business ecosystem. By implementing a partner program, whether strategic or technology solutions based, companies can easily share consulting, technology resources, industry proven guidance and research, as well as decrease time to market. Technology service giants such as Amazon Web Services, Oracle, Microsoft Azure, and SAP frequently constituted technological partnerships of numerous businesses. In particular, cloud services can better integrate the internal application with the cloud architecture, thus improving network performance and reducing operating costs. Prior to my internship, I assumed the “cloud” was a place primarily for consumer storage. For enterprises, however, it goes beyond that, being a chief component of IoT and a driving force of scalability.
Content engages the user by “how-tos”, informative one pagers, blogs, and video tutorials. Especially relevant to the culture of DevOps, content is a teaching tool that can bridge technology and business professionals. Creating content covering company news and developments allows a company to reach a specific target audience, thus increasing their digital relevance. I noticed Facebook, Twitter, and LinkedIn were the paramount sites used with regards to social media, and often companies with more active social media profiles had more commercial growth. I always knew social media was an increasingly important marketing tool but had no idea of its magnitude in the tech world. LinkedIn astounded me because of its versatility as a prospecting tool, base for market research, and communication. I had the preconception it was merely a “Facebook” for business but came to understand its invaluable utility to share business ideas, connect innovative thought, and discover new sales territory.
Starting out, I thought the Internet of Things was more of a distant, abstract conjecture, which simply entailed a near future of Internet dominance and dependability. However, I quickly realized the Internet of Things was much more than just the “internet” of “things.” It is the complete interconnectedness and seamless integration of data, devices, software, services, and most importantly, people and places. Work space, tech space, and human space are merging into the same sphere, enabling the most accurate analytics, customer information, and industry data trends. The IoT has launched a tidal wave vertically resonating through industries, impacting healthcare, semiconductor manufacturing, telecommunications, and finance.
The central strategy of many businesses is to undergo digital transformation. Because of this trend, many enterprises broadly consist of “technological solutions,” services spanning many industries and ranging from security, data centers, network architecture, and automation. In addition, I noticed an extensive amount of IT staffing/consulting companies. Other notable start ups included smart home, medical logistics, bio-sensors, smart city infrastructure, automated vehicles, digital marketing consulting, and smart farming. These trends made me realize the enormous scale of growth of the information technology industry. Whether for digitization of a company or for improving the architecture of a software, it is evident there is an increasing demand to fully incorporate one’s company in the IoT.
Coming from a liberal arts background, the tech world at first seemed a bit foreign and over stimulating. However, my default nature to investigate and analyze, as embedded in my anthropology classes, induced fascination and excitement as I started to better understand technology and business trends that profoundly affect not only the economy and government but also society and an individual’s perception of it.
We wish Dylan nothing but the best as he ventures into the next chapter. To learn more about Dylan, check out this post.