Thank you for joining us for:

Unbiased, Real and Raw: Developer Insight and Opportunity

In their 3rd year of sponsoring App Planet, was pleased to host another day of sessions that were unbiased, real and raw. This year was joined by Application Developers Alliance and App Quality Alliance, to offer sessions focused on upcoming trends, how to leverage tools available, and the demand by consumers and enterprises on quality applications. We'd like to say a big thank you to all of those who joined us for insight on overcoming obstacles and industry barriers, making the most of the tools available, and creating opportunity.

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Mobile World Congress, Barcelona, Spain
Thursday, Feb. 28 from 9:00am-3:30pm
Theatre District, Hall 8, Theatre A

About the hosts: helps companies care for developers. Their developer portal infrastructure and support and marketing teams help fuel developers with everything they need to be both technically and business successful.

Application Developers Alliance: is an industry association dedicated to meeting the unique needs of developers as creators, innovators, and entrepreneurs. Alliance membership includes more than 20,000 individual developers and 100 companies.

AQuA (App Quality Alliance) is a non-profit association - run and funded by AT&T, LG, Motorola, Nokia, Oracle, Orange, Samsung and Sony Mobile - helping developers further-improve the quality of mobile apps and gain recognition as a result.


9:00-9:30           Registration and Morning Coffee
9:30-10:00           Opening Session
Welcome to the "Unbiased, Real and Raw: Developer Insight and Opportunity" program, which is brought to you by three industry leaders (, Application Developers Alliance and App Quality Alliance). Learn how these organizations can help you identify opportunities and make great apps.
Kenneth Plunk, CEO and Steve Glagow, EVP Sales & Marketing,
Jake Ward, SVP Application Developers Alliance
Martin Wrigley, Executive Director, AQuA

10:00-10:40           Industry State and Trends
Take an in-depth look at the state of the app industry. We'll answer questions like: What are users looking for? What are the trends in the industry? What technologies are positioned to grow this year? Learn about the app industry from the experts from experts with data-driven answers.
Chaired by Steve Glagow, and featuring...
Nina Sodhi, CEO, Blu Trumpet
Michael Vakulenko, Strategy Director, VisionMobile
Ragnar Kruse, CEO, Smaato

10:40-11:20           New Tools for Developers
Emerging technologies and connected devices have opened up a new world of opportunity for developers. Hear from cutting-edge companies about what these new tools offer to developers, and the endless possibilities at hand.
Moderated by Nina Sodhi, BluTrumpet and featuring...
Michael Ludden, Head of Technical Marketing, Samsung Developers
Mike Downey, Vice President of Mobile Solutions, OpenX
Jochen Moelle, Strategic Platform Marketing, Eastman Kodak Company
Ollie Clamp, Director, Global Monetisation Solutions, EMEA
Kenny Mathers, Head of Developer Programs and Monetization, Nokia

11:20-11:40           Networking Break #1
11:40-12:20           So What if my App Doesn't Work Perfectly Every Time?*
Establishing best practices, guidelines and criteria for developing applications is essential for the app economy to improve. Learn what it takes to build a beautiful, quality app and apply these practices to your own work.
Moderated by Martin Wrigley, Executive Director, AQuA and featuring...
Emil Bengtsson, Senior Project Manager, Sony Mobile
Jon Atkinson, Senior Program Manager, VMC Game Labs
Jimmy Nordbeck, Marketing Director, Golden Gekko

12:20-13:30           Lunch
13:30- 14:10           The New Face of Developers
The image of an app developer is changing. Whether working individually, in very small firms, or for global companies, most developers are working to overcome the same challenges to deliver quality apps.
Moderated by Jake Ward, SVP, Application Developers Alliance and featuring...
Alex Donn, Senior Marketing Manager, Device Operations & Developer Services, AT&T
Geoff Hollingworth, Head of IP Services Strategy North America, Ericsson
Scott Ape;and, Director, Intel Developer Program
Jimmy Nordbeck, Marketing Director, Golden Gekko

14:10-14:50           A Year in Review*
The Application Developers Alliance and App Quality Alliance will speak about their achievements over the past year - working for and with the mobile industry - with an overview of areas they're involved in now and the next few months.
Jake Ward: Application Developers Alliance and Martin Wrigley, AQuA
14:50-15:00           Closing Remarks
15:00-15:30           Prize Giveaways and Networking
            *    Indicates giveaway in that session